Using Reviews to Boost Sales
Online reviews are now a significant aspect of online presence.Today, people have a tendency to cross check products and services before consumption. This they do by viewing product reviews. Though there are many types of reviews, Google reviews are very popular. Potential customers consider customer reviews more genuine than a company’s own view of itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. What customers have to say about a company informs the actions of its potential customers. Making good use of reviews on a company’s website is, therefore, essential. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is important to acknowledge clients who give positive feedback.
With today’s fast paced generation, only what is outstanding will keep them looking. Customers’ feedback can be make a good eye catching summary that will keep a view on your website long enough to get all the details. Positive reviews from established and renowned companies improve a company’s image. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Purchasing plug-ins may actually be unnecessary when using some applications. Google offers a plug in called Google places reviews. Google places reviews displays three reviews at ago. The review panel can be customized by changing some configurations and design options.
Yelp is another popular review platform for industries.Yelp is designed to only feature real customer’s reviews thus making it credible. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Reviews from facebook can also be used on a company’s website.
Types of reviews are not limited to the three covered here. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.