How many things have you done reasonably?
I remember two years ago there is a hit drama, called “Let’s get married,” which is the scene with the actress Peach is not with the girlfriend blue blue to blind date.
The result, the blind man did not fancy peaches, but fancy girlfriends blue not yet.
Although this is only a plot in the drama, this phenomenon is not uncommon in life.
Therefore, aside from the factors such as the age of occupation and other factors, just look at the appearance of this factor, the rational girl thinks that if the girlfriends than their beautiful, blind date certainly can not bring; if girlfriend than their pretty, you can bring together Blind date
Both of these situations are relatively simple, but there are two more complicated situations: neither you nor girlfriends, nor you and girlfriends are beautiful.
This time, you should take honey to blind date?
Before answering this question, let’s share a little story.
A professor from Tsinghua University went to the barber’s haircut next to Tsinghua University. The waiter said with enthusiasm that the shop had a $ 38 ordinary haircut and $ 68 director’s haircut and asked him what kind of service he needed.
Professor believes that 68 yuan more expensive than 38 yuan a lot, no need to let the director to cut their hair, so I chose the 38 yuan ordinary haircut.
Then again, the author went to another barber shop. The waiter told him that the shop has 38 yuan ordinary haircut, 68 yuan director haircut, 98 yuan senior director haircut, and 128 yuan manager haircut.
This time, the number of optional services changed from two to four, and the mentality of the professor changed.
He knows that services of $ 98 and $ 128 are not necessary, but the idea is not the same as the first one when we consider the two types of haircut services of $ 38 and $ 68.
One is that the cheapest choice of 38 yuan seems a bit embarrassed, the second is that what should not buy their own to buy the cheapest.
Finally, the professor chose 68 yuan director cut hair.
Although none of the new two options he had selected, both of these options caused him to interfere with the first two options.
Why do professors at the time of the first haircut, did not choose 68 yuan director cut it?
This is where the “trade-off effect” in economics works.
Professor Cheng Yuh-huang, the professor of the story, the author of “Rational Irrationality,” believes that when people encounter many different options, they prefer to choose one of the compromises instead of choosing a more extreme solution. Is the so-called compromise effect.
In other words, people often do not evaluate the price / performance of a product objectively when shopping for something, but just choose one of the different options to look good.
This is an irrational act that happens to rational people. Even a savvy economist can not escape the robbery.
The professor’s haircut example tells us that the more choices, the more factors interfere with our choices and the easier it is for us to make irrational decisions.
Therefore, if you want to make a good impression on the blind date partner when considering whether to bring the girlfriend to blind date, you should stand on the blind date and consider each other’s psychological activities in the face of the choice.
The book “Rational Irrationality” mentions two types of assessment people often make when making choices: separate assessment and joint assessment.
Individual evaluation model is in the case of no comparison, because there is no reference, people are more concerned about the evaluation of the object itself is not good.
For example, in front of the example of hair styling professor, if the waiter did not give too many choices, only given a $ 38 haircut service, you may only trade the price of the service itself, in order to decide whether to buy services .
However, if there is more than one reference, people will enter a co-evaluation model with comparative objects. At this time, people’s attention falls on the assessment object is better than other reference objects.
Therefore, if you look good with girlfriends, you should not bring girlfriends to blind date.
Because if you bring girlfriends, then the other party is easy to enter the joint assessment model, that although you look good, but it is not more beautiful than the other girls, the impression of you is also discounted.
At this point you need to try to get each other into a separate evaluation mode, you should not go with girlfriends.
And if you and girlfriends are not looking good, you should bring girlfriend to accompany you blind date.
Because the other party to enter the joint assessment model will feel that although you look ordinary, but it is not worse than other girls, it is acceptable, thus enhancing your impression.
Faced with choices and multiple choices, people are often influenced by external factors, resulting in irrational behavior.
So, if we have only one choice, is not it more rational?
Not long ago, my friend L birthday, bought myself a more than 1,000 headsets, I was surprised.
Because two months ago I and L had just seen the headset in the mall, then, the headset just on the market, businesses have also done promotional activities – presented a two-year warranty.
L studied quite a few of these products, and he knows that the headset is better than any of the headphones he has ever used, and many of the new features are also very appealing.
However, at that time, L did not buy the headset, because the price of more than 1,000 yuan made him feel very extravagant.
Unexpectedly, L birthday two months later, he did not hesitate to buy this headset, the price is the same as the original, or even no longer give two years warranty service.
L told me that this is his birthday gift to himself, since it is a birthday present, luxury is not excessive.
The same headset, less service, why usually will not buy, birthday will buy it?
This is what psychoanalytic theories play.
The concept of mental accounts is proposed by behavioral economist Richard Saale. In addition to the actual, economic accounts of bank accounts, he argues, in the minds of mankind, there is another type of virtual account in which people psychologically divide the objectively equivalent expenditures or benefits in reality In different accounts.
In short, people will be in their minds for the establishment of various deposits “account”, each classified, different treatment, in order to control and manage their own consumer behavior.
This process usually directly affects the decision-making, but often not easy to be aware of.
The same is idle cash on hand, many people will have their own daily expenses have an account planning, birthday spending will have an account planning.
More than 1,000 yuan of headsets, as a daily expense, people tend not to buy, but as their birthday gift spending, many people will be able to accept.
This phenomenon, life is also very common to double eleven shopping as an example.
The earliest time, people choose to chop in two eleven crazy, mostly because of the day shopping is very cheap.
But now, more and more people have found that the price of a lot of double eleven many in fact is not much cheaper than usual, but people will still spend a lot of money on this day.
This is because today’s Double 11 is more like being a shopping carnival and a festival to satisfy oneself. Those who do not usually spend much money on this day will be treated differently treat.
After reading this article, you can still patted the chest that he has been very rational?
In fact, re-rational people, in making choices and making decisions, are subject to valuation patterns, trade-offs and psychological accounts, which has facilitated the expansion of profits for many businesses.
People who understand and can apply these kinds of economic theories are the biggest winners.
Next time blind date, remember to think about using economic thinking, whether it should be with girlfriends or their buddies.